Hi I’m Mark McKnight. I got started in online business back in 2008 with a company called SiteBuildIt!
Over the last few years I built three authority sites that got slapped by Google. Those sites were earning me a solid part time income one day and the next a couple of dollars.
Google had wiped out my business overnight. I don’t blame Google. The changes they made were a wake-up call for everyone who earns money online from natural search traffic.
The problem was that the websites and their owners that got slapped by Google were gaming the search engines, mine included.
As webmasters and affiliate marketers, we were building pages around keywords that people were searching for and once we got them to our content page we tried to get them to buy something through an affiliate link or click on an Adsense ad.
The quality of our content wasn’t great. We only had one thing in mind and that was to get the click from the visitor on one of our monetization models.
Well, times have changed and I’ve learned from my mistakes. I’m slowly starting to build my business again and this time everything I do is quality first! I also don’t rely on Google as much either these days.
I couldn’t rebuild my old sites after the Penguin attack, so I left them to gather cyber dust and bring in a few dollars every so often from Yahoo and Bing. What I have done is start new fresh websites, this time based around quality content that is worthy of its position in the search engines.
I have also worked out what Google and other search engines are looking for in terms of SEO and link building post Penguin and Panda. I currently have most of my new niche sites sitting on the first page of Google for their main keyword phrase and they are only a few months old.
This is bringing me small but frequent sales until I choose the most profitable of these niche sites to grow into larger authority sites for bigger earnings.
It’s no secret how this is done and I’m going to share my top three link building methods with you below.
Good luck with your link building!
My Top 3 Link Building Methods In 2013
The methods I’m going to share with you are particularly useful for new sites just starting out. You don’t need a seasoned domain or exact match domain or any other specific type of keyword based domain for this to work.
The main principles behind these link building methods are keeping it real and being natural. All we are doing with these link building methods is generating some momentum for our new sites and encouraging the search engines and other visitors to stop by and view our content.
Once people find your website, your high quality content will eventually take over and you will gain links naturally from other sites and that is how it should be and how Google wants it to be.
Link Building Method No:1 – Blog Commenting
In the first few weeks of a new site’s existence we want to show the search engines that we are trustworthy. There is no better way to do this than blog commenting. It is the whitest of white hat link building methods.
Blog commenting alone has moved my site: MarkMcKnightBlog.com to the No:2 position within 10 days. Granted it is not a very competitive keyword phrase but my site has been spidered, indexed and Google now trusts it. A great start for any site in my opinion.
The reason why blog commenting is so good for new sites is because you can get a variety of ‘Follow’ and ‘Nofollow’ links from a diverse range of quality domains. The links are also neutral or branded meaning that we are not trying to manipulate the search engines with a keyword phrase in any way.
In my case, most of my blog comment links will have an anchor text of: Mark McKnight because that’s my name. You don’t want to try anything fancy like putting a keyword phrase instead of your name because that isn’t natural and Google knows it. Your new site might never get off the ground if you try a tactic like that.
Remember: Keep it real and natural looking.
For the average niche you shouldn’t need any more than about 50 blog comment links from different domains in your first 4 weeks. This alone should get you close to the first page of Google, if not on it.
You can use a website called: https://ahrefs.com/ to analyse your backlinks. It’s free and updates quite quickly after the link has been authorized by the blog you’ve commented on.
Link Building Method No:2 – Directory Submission
This method is not free but it will give you some very good results, especially if you are already on the first page of Google and just need a small boost to get from position 9, for example, to position 4.
Again the links are neutral with this link building method. For example: www.markmcknightblog.com, markmcknightblog.com, http://www.markmcknightblog.com.
So far we have not built a single keyword based anchor text link and we could already be ranking on the first page of Google for our main site keyword. That’s how SEO has changed in 2013. You are rewarded for being natural and patient in your link building campaign.
The best place to get a paid directory link is Directory Maximizer. You can get 10% off your Premium Paid Directory Submission with the coupon code “af-10-off”. You should expect to pay between $10 and $20 per paid directory submission.
After your site has been around for about 4 weeks and you have a good variety of blog comment links built up, you can add a few directory links to diversify your link structure and boost your rankings.
I wouldn’t add any more than five in the first few months. You shouldn’t need to because if you are on the front page of Google already then your job is done. You don’t need to add anymore links. Let them grow naturally after that. Concentrate your efforts on creating more high quality content and monetization.
Link Building Method No:3 – Guest Posting
Guest posting is the crème de la crème of advanced link building. The back links that you get from guest posts are the highest quality links you can possibly get. They are contextual and you can choose the anchor text.
But with something this powerful you need to be responsible. You will probably only need one of these to give your main keyword a final boost.
Your site should already be ranking highly at the search engines, but if Google isn’t picking up on your main keyword for some reason you can use a guest post to get their attention with your keyword as the anchor text of your link.
The best way to find a blog to guest post on is to go through the list of blogs that you left comments on previously. After you’ve left a few comments over a couple of weeks and built up a relationship with the blogger, you could try contacting them and asking if you can make a guest post.
One thing to remember when guest posting is to make sure it’s your highest quality work. Once you get one guest post written and published you can use it as an example or reference when approaching other bloggers for a guest post.
This is the method that got my niche lawn mower website on the first page of Google for my main keyword.
You now know my top 3 link building methods for 2013. I had to make a choice after Google slapped my authority sites. I could have given up but I chose to educate myself in what works for SEO and link building in 2013 after the algorithm changes.
I now have a niche site related to lawn mowers which is currently sitting at position 5 in Google.com for the keyword ‘Husqvarna 7021P’. The site is called: www.moweradvisor.com and through this website I sell an average of one Husqvarna 7021P lawn mower each month from Amazon.com.
I could probably sell a lot more if I monetized it better.
Now that my site has a good position in Google I plan to expand it out to become an authority site on Husqvarna lawn mowers. At the moment it has about 5 article pages and over the next few months will grow to 15-20 in preparation for the new mowing season starting next spring.
With my top 3 link building methods for 2013 and beyond it isn’t hard to put together your own niche affiliate website to earn an extra monthly income online.
If you would like to learn the full method of building niche affiliate websites for profit yourself then I recommend the training course by Andrew Hansen called Forever Affiliate. This is the exact method I followed to build my portfolio of niche websites, one of which I shared with you above.